About Us


1st Attack Engineering, Inc.™ was formed as a result of the President, Jeffrey Cook working as a volunteer firefighter for fifteen years. He envisioned a need to provide innovative design and safety features that can only come from experience in this field. 1st Attack was formed as a result of his vision to build and design Emergency vehicles for the fire and emergency services. With his long history of working with all types of off-road vehicles, and his experience in fighting field and brush fires, Jeffrey’s vision to design and develop efficient equipment for the fire industry was born.

In 1995, Jeffrey built his first fire truck conversion for an Auburn based Fire Department. That department is still utilizing their brush truck conversion and Jeffrey’s vision to continue to develop efficient equipment for the fire and emergency industry lives on. 1st Attack Engineering, Inc. has since designed and built fire and emergency vehicles, each vehicle provides unique features based on the customers’ needs that can only come from years of experience and real field experience.

The design and development of off-road firefighting equipment has progressed to include many different off-road rescue units from the smaller, more mobile rescue unit of the M.E.R.V.™ (Mini Emergency Response Vehicle) to the lightweight, two trucks in one, Co-poly Off-Road Fire Rescue.

After being in business for over 15 years,1st Attack Engineering, Inc. is still striving to be a one stop shop for all emergency, rescue and firefighting needs.

Founder & President


Jeffrey Cook, owner and president of 1st Attack Engineering, Inc. has been working on vehicles as far back as he can remember and has been recognized for his projects in many trade magazines throughout the years. He started helping in his father’s auto body repair and paint shop at a very early age. Soon, area car enthusiasts sought out the duo for restorations of their own. Jeffrey’s eye for detail impressed his high school auto mechanics teacher, who requested that Jeffrey do work for him as well.

After high school, Jeffrey attended Northwestern College, a trade and technical school, where he graduated with honors and later expanded the family business. He began building custom four-wheel-drive trucks for friends and customers.

In 1991 Jeffrey began working as a volunteer firefighter. He served in various officer positions, and was awarded a Fifteen Year Service Award for dedication to his department.

In 1992, as a crew member for the Nitemare Monster truck racing team, he was redesigning suspension systems. It was here that he discovered his driving abilities, and began driving for the team. After nine months, he accepted an offer to drive for the Overkill Racing Team. In 1993, Jeffrey decided to build and campaign his own truck the War Wagon.

When Jeffrey was not touring with his monster truck, he continued building show trucks. Including Silly Willy and Lil Squirt, which have been featured in magazines and other trade publications.

It was in 1995, that Jeffrey built his first brush rig for a volunteer fire department. He received considerable fanfare, which inspired him to start designing and developing safer and more efficient emergency vehicles. In 1999, Jeffrey and his wife Jody formed 1st Attack Engineering, Inc. For more history on Jeffrey please visit www.wildmanjeff.com

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